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SENIOR ART DIRECTOR · BRAND SYSTEMS · ENTERPRISE CAMPAIGNS

Campaign systems built for pressure, approvals and scale.

Senior creative leadership trusted inside regulated financial, retail, and healthcare environments where timelines compress, approvals stack up, and campaigns cannot afford errors.

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— Enterprise Clients
Bank-of-America
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The-Carter-Center
Exxon
j-walter-thompson-logo
Brother
CASA
AutoZone-Logo
Sava-Senior-Care
Gannett

Trusted inside regulated environments where timelines compress, approvals stack up and campaigns cannot afford errors.

Nathaniel Dyer — Senior Art Director | NatBo. The EDGE

The Artist

Nathaniel Dyer
Nathaniel B. Dyer
Senior Art Director · Available Now · Atlanta, GA

Fifteen years of disciplined enterprise craft.

Fortune 500 teams and agencies bring Nate Dyer in when campaign windows tighten, compliance escalates, and the work cannot afford errors. Senior Art Director delivering campaign systems across financial services, retail, healthcare, and nonprofit sectors — known for speed, accuracy, and operating inside complex brand and compliance structures.

Where the work must hold up to scrutiny from legal, executives, and the market—simultaneously.

Trusted by Bank of America, Synchrony Financial, The Home Depot, The Carter Center, CDC, AutoZone, CASA and others for engagements where composure matters as much as craft.

Expertise Areas

Financial Services & Compliance: Fluent in SEC financial disclosure requirements and healthcare compliance frameworks. Built systems that survive regulatory review without compromise.

Multi-Stakeholder Orchestration: Operates across courts, boards, government partners, media, internal teams, and approval hierarchies simultaneously. Maintains strategic clarity when navigating competing priorities.

Enterprise-Scale Execution: Deployed campaigns to 8,500+ retail locations without incident. Managed approval workflows for multi-layer governance structures. Reduced revision cycles from 6 weeks to 8 days through integrated compliance design.

15+
Years Senior
11
Fortune 500 Clients
4
Industry Sectors
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Core Competencies

001
Design Systems
Scalable campaign architectures that maintain consistency and quality across 40+ applications without revision cycles. Systems that hold, even when priorities pivot.
002
Compliance Integration
Creative designed to survive legal review, brand governance, and multi-layer approvals before they arrive for review. Integration, not retrofit. Zero incidents across 8,500+ deployments.
003
Enterprise-Scale Execution
Production-ready output under compressed timelines and regulatory scrutiny. Reduces approval cycles 38%, maintains zero compliance incidents, operates with senior composure at every scale.

Selected Case Studies

Proof points designed to demonstrate strategy, not just decoration. Click any case to explore the full engagement.

Absolut Vodka campaign preview
Case 01 · Premium Spirits

Absolut Vodka

Multi-channel campaign system for premium spirits brand. Unified consumer, on-premise, and trade messaging while maintaining distinct positioning. Zero regulatory incidents across 8,500+ retail locations.

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Synchrony Financial campaign preview
Case 02 · Financial Services

Synchrony Financial

Campaign execution across digital, print, email, and social for Fortune 500 financial services. Multi-channel system enabling 0-day onboarding. 100% compliance sign-off across partner networks.

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Home Depot campaign preview
Case 03 · Retail

The Home Depot

Digital marketing and internal communications at enterprise scale. 500K+ employee reach across 2,300 locations. Motion assets, email templates, and responsive systems for continuous deployment.

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About — Nathaniel Dyer | Senior Art Director | NatBo. The EDGE

Professional Experience

Digital Designer (Freelance)

Creative Circle — Atlanta, GA

2022 – Present
  • Deliver high-volume digital campaigns under compressed timelines while maintaining compliance accuracy and brand consistency across enterprise systems
  • Increase engagement across internal campaigns through motion-driven graphics and structured visual storytelling
  • Translate brand systems into responsive, production-ready assets across web, email and internal platforms
  • Partner with UX, content and development teams using Figma and Workfront to streamline execution and reduce handoff friction
  • Maintain full alignment with compliance, legal review and enterprise brand governance across all deliverables

Senior Designer (Freelance)

Aquent — Atlanta, GA

2019 – Present
  • Lead visual execution for integrated financial campaigns supporting consumer credit and retail programs
  • Deliver cross-channel assets across digital, email, print and social within strict regulatory and brand constraints
  • Improve production efficiency by embedding compliance and disclosure into design systems at the start of each project
  • Execute campaign systems requiring multi-layer approvals across marketing, legal and compliance stakeholders
  • Deliver senior-level output immediately within complex brand environments, requiring no ramp-up time

Senior Art Director / Founder

NatBo. The EDGE (Creative Studio) — Atlanta, GA

2010 – 2019
  • Directed brand strategy and campaign execution across financial, healthcare, retail and nonprofit sectors
  • Built and led creative teams delivering integrated campaigns across digital, print, social and motion platforms
  • Developed scalable brand systems, infographics and executive-level presentations aligned to business objectives
  • Managed full project lifecycle including strategy, client engagement, budgeting, vendor coordination and delivery
  • Delivered high-stakes campaign work under compressed timelines while maintaining creative and operational standards

Core Strengths & Selected Clients

Core Strengths

  • Art Direction
  • Campaign Systems
  • Financial Compliance Design
  • Digital + Motion Execution
  • Cross-Channel Production
  • Enterprise Brand Management
  • Multi-Layer Approval Systems

Selected Clients

Bank of America
Synchrony Financial
The Home Depot
The Carter Center
Centers for Disease Control
American Family Insurance
AutoZone
Emory University

Selected Impact

  • Financial Services Expertise: Executed campaign systems within financial services environments requiring strict compliance and multi-layer approval workflows (Synchrony, Bank of America)
  • Enterprise Scale: Delivered digital marketing systems for national retail including The Home Depot and supported enterprise brand environments managing 500K+ employees across 2,300 locations
  • Regulatory Environments: Delivered creative within regulated sectors including financial services (Synchrony, Bank of America) and healthcare (CDC), operating under legal and compliance constraints
  • Production Stabilization: Known for stabilizing production workflows and delivering consistent output under high-pressure conditions with compressed timelines
  • Brand Systems: Built and maintained scalable visual systems enabling high-volume production without loss of brand consistency or creative quality
  • Multi-Channel Production: Executed seamless campaigns across digital, email, print, social and motion platforms from unified system architecture

Tools & Technologies

Adobe Creative Cloud
Photoshop
Illustrator
InDesign
After Effects
Premiere
XD
Collaboration & Workflow
Figma
Workfront
Contentful
WordPress
Elementor
Microsoft Office
AI & Emerging
ChatGPT
MidJourney
NightCafe
Generative AI
Prompt Engineering

Ready to talk about your next project?

Available for contract and full-time roles. Let's discuss how campaign systems and enterprise-scale execution can solve your timeline and compliance challenges.

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